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WHY “OODALOLI”
Two ideas.
One name.
The name is half “oo-de-lally” — the unreasonably cheerful refrain from Disney’s Robin Hood, the kind of phrase you say when a day actually goes your way — and half OODA loop, the decision model fighter pilot John Boyd built around speed of iteration: observe, orient, decide, act.
Put together, that’s the whole point: help operators move through their loops fast enough that Tuesday morning starts to feel like a good day instead of a fire drill.
The work is to shorten the distance between noticing a problem and watching it run in the background.