Three ways to start a loop

Every engagement starts the same way: a 30-minute discovery call where we find the real friction, look at how the work actually happens today, and pick the first loop worth tightening. From there, the work takes one of three shapes.

Sprint

Who it's for. Teams that suspect there's leverage in AI or automation but want evidence before committing to more. If you've been circling "we should automate this" for two quarters, a Sprint replaces the debate with a working example.

Week by week. Week 1 is observe and orient: we sit with your team and your data, watch the real work happen — inboxes, handoffs, reports, calls — and map the 3 to 5 highest-leverage workflows. Week 2 is build and ship: we pick the one with the best ratio of payoff to adoption risk, build it, put it into production, and document it.

What you leave with. One automation running in production with docs your team can operate, a prioritized map of the remaining workflows, and an honest readout: measured ROI, complexity, and what we'd do next. If the readout says "stop here," it says that.

How pricing works. Fixed scope, fixed fee, set on the discovery call. You know the number before work starts.

Project

Who it's for. Teams with a specific function to build — sales ops, marketing automation, an internal tool, an agent workflow — that's bigger than a Sprint but has a definable finish line. This is our most common engagement.

How it runs. Projects are scoped after a Sprint or a discovery call, never blind, and run 6 to 12 weeks against fixed milestones. The cadence is weekly shipping: a working first version early, then visible progress every week — not a long silence followed by a big reveal. Integration into your existing stack, documentation, runbooks, and observability are part of the build, not extras.

What you leave with. A complete function-level system running in your accounts, your team trained to run it, runbooks for when things break, and 30 days of post-ship support while it beds in.

How pricing works. Milestone-based against a custom scope, quoted after we've seen your stack. No blind quotes, no open-ended hourly billing.

Embedded

Who it's for. Teams with a steady pipeline of automation work who want compounding velocity — enough backlog that a series of one-off projects would spend most of its time on ramp-up.

How it runs. A senior operator embedded with your team on retainer, part-time or full-time. The work is a standing observe-orient-decide-act loop across your backlog: watch what's slowing the team this month, pick the next highest-leverage build, ship it, measure, repeat. Weekly demos keep the work visible; monthly business reviews keep it pointed at outcomes rather than activity.

What you leave with. A backlog that shrinks instead of grows, systems documented as they ship, and — because everything lives in your accounts with runbooks — the ability to pause, scale, or end the retainer with 30 days notice without stranding anything.

How pricing works. A monthly retainer sized to the capacity you need, scoped on the call.

Which one fits

• Sprint if you want proof before commitment — one working automation and a defensible ROI readout in 2 weeks.
• Project if you know the function you need built and want it shipped, documented, and handed off in 6 to 12 weeks.
• Embedded if the backlog is ongoing and you want a senior operator in the loop every week, not a vendor you re-brief every quarter.

Not sure which shape fits? That's normal — most engagements start as one thing on the call and get rescoped once we've seen the work. The call is where scope gets real.