Notes from a faster loop
Practical writing on AI and automation for people who run things — no hype, no listicles, just what we'd tell you on a call.
How to document a process before you automate it
Automating an undocumented process locks in your worst habits. Here is a repeatable method to map what actually happens before you build anything.
What to automate in your sales follow-up and what not to
Not every part of sales follow-up should be automated. Here's how we think about the line between what a workflow should handle and what a rep must own.
How to choose your first automation without wasting a sprint
Most teams automate the wrong thing first. Here is a repeatable way to pick the highest-leverage workflow before you write a single line of logic.
When to hand off from AI to human in a sales workflow
AI can qualify, follow up, and route leads — but there are 5 specific moments in a sales workflow where human handoff isn't optional.
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