Sales automation that works inside your stack
Your reps should be selling, not copying data between tabs. We build the enrichment, scoring, routing, and follow-up machinery that makes a small sales team behave like a bigger one.
Sales automation means wiring your CRM, email, and data tools together so that leads are enriched, scored, routed, and followed up on automatically — with humans approving anything a customer sees. Typical build time with us is 2–6 weeks inside your existing stack (HubSpot, Close, Salesforce, or spreadsheets, honestly).
What we actually build
Every engagement is different, but sales automation work usually lands in four buckets:
- Lead enrichment. A new lead hits your CRM and, before anyone opens it, it already has firmographics, tech stack, headcount, and a short AI-written brief on why they might be a fit. No more 15 minutes of googling per lead.
- Scoring and routing. Rules plus a model that reads the lead like your best SDR would — so hot inbound gets a same-hour response and tire-kickers get a nurture track, not a rep's afternoon.
- Follow-up that never forgets. Drafted-for-you replies and sequenced touches with a human approval step where it matters. The quota for "sorry for the slow reply" drops to zero.
- Pipeline reporting. A weekly digest that reads your CRM and tells you what changed, what stalled, and what needs attention — delivered to email or Slack, written in sentences, not a dashboard you have to interrogate.
How it works
We follow the same loop every time: observe how leads actually move through your funnel today, orient around the two or three leak points costing you the most, decide on the smallest build that plugs them, and act — shipped, tested against live data, and handed over with documentation your team can run without us.
Everything runs in your accounts, on your data, with your approval gates. We do not resell a platform and we do not build anything your team can't see into.
Common questions
Will this replace my sales team?
No. It removes the parts of their day that don't involve talking to buyers. The teams that get the most from this are the ones that want their existing headcount to cover more pipeline, not fewer people.
What does it cost?
Most sales automation work fits a 2-week Sprint (fixed scope, fixed price) or a 6–12 week Project. Pricing is scoped on the first call once we see your stack — we don't quote blind.
What stack do you need us to have?
Whatever you have now. CRM plus email is enough to start. If your "CRM" is a spreadsheet, that's a fine starting point too — we've built scoring and routing on less.
Want this working in your business?
A 30-minute call is enough to tell you whether this is a fit. No deck, no pressure.
Book a discovery call →